It’s completely free to send a Ballpark link to your own users and participants, but you can also tap into a pool of 3m+ high quality participants from 150+ countries seamlessly within Ballpark.
Ways to recruit participants
Ballpark offers three different panel types depending on how you would like to target your participants and the types of questions and tasks you would expect them to complete.
Standard – 200k+ participants – 1 credit per minute
This recruitment panel is best for simple surveys and screen recording tasks. You can choose from over 250 filters to target your participants.
Because Standard is filter rather than screener targeting, you’ll know instantly how many participants qualify, meaning you can start to receive responses in less than an hour.
Enhanced – 3m+ participants – 2 credits per minute
Ideal for open-ended survey questions or "think aloud" video tasks
Features screener-focused targeting with 5 essential demographic filters. This allows you to target participants based on specific questions about them or their experiences.
Enhanced B2B – 3m+ participants – 4 credits per minute
Perfect for recruiting professionals with specific job roles, industries, and skills for open-ended surveys or "think aloud" video tasks
Includes screener-focused targeting with 5 demographic filters, plus access to 140k+ job titles and 70k+ skills across 140+ industries. This allows you to find participants with only the relevant expertise to take past in your research
Note: The B2B panel type is exclusively available for Enterprise subscribers. Connect with our team through the chat bubble or by completing the form here.
How does recruitment pricing work?
In October 2024, recruitment minutes became recruitment credits. This was to support the launch of enhanced recruitment options. The price of standard recruitment remains unchanged at $1 per minute. Learn more
Recruitment in Ballpark works on the concept of hiring participants based on the amount of time you need them. We use credits as the currency for hiring participants, where $1 = 1 credit.
Pricing is calculated in minutes x credits per minute for that recruitment option. Ballpark has three recruitment methods with different prices per minute.
For example, if you need 50 people to take your test, which will take 10 minutes each, then that will be:
Standard: 50 participants x 10 min x 1 credit p/m = 500 credits
Enhanced: 50 participants x 10 min x 2 credits p/m = 1000 credits
Enhanced B2B: 50 participants x 10 min x 4 credits p/m = 2000 credits
How many minutes do I need for my survey or test?
The easiest way to find out how long you need for your test is to take it yourself using the preview button!
We've also listed some guidelines below to help estimate how long you may need.
Role | Permission |
Question | 30-60 seconds |
Multiple choice | 10 seconds |
Yes/No | 10 seconds |
Rating scale | 10 seconds |
Image preference test | 30 seconds |
10 seconds | |
Number | 10 seconds |
Date | 10 seconds |
Website task | 3 minutes |
5-second test | Max 20 seconds |
First click | 20 seconds |
Prototype task | 3-5 minutes |
Prototype Free roam | 3-5 minutes |
Tagline | 30 seconds |
Legal | 10 seconds |
Note: Enhanced and Enhanced B2B orders start at a minimum of 5 minutes.
How to submit a recruitment order
Once you’ve chosen your panel type, you’re ready to get recruiting!
From your Dashboard, go to the project you wish to recruit participants for
Ensure you have added any relevant device restrictions
Click on the Recruit tab in the top bar
Choose from one of the three panel types
Specify your desired Number of responses
Enter the estimated Study duration in minutes
Select your desired Country and Age groups
Enter any filters that required by certain panels:
Enhanced: 1-2 general topics
Enhanced B2B: 1-5 industries and 1-10 specific job titles
Specify your Audience targeting filters, remember you can add screener questions for more advanced targeting
Once you are happy with your targeting, press Proceed to checkout
You can review your order and then press Complete order
You’ll be shown a confirmation with the Option to View all orders or Go to responses
I'm out of credits. How much do additional credits cost?
The price to purchase additional credits is $1 per credit, starting at bundle sizes starting at 50 credits.
You are able to purchase more credits in your Ballpark account. Learn how to purchase recruitment credits.