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Image preference test
Image preference test

Present a selection of visuals and collect rankings to determine which design are the most effective.

Updated over a week ago

Description

Image preference tests can be a valuable way for assessing the appeal of different designs or images, helping you make informed design and marketing choices. It can be especially useful when you are trying to decide between multiple concepts.


The insights from these tests can play a crucial role in helping you choose the most compelling designs or images. What's more, image preference tests are fantastic for A/B testing, letting you make direct comparisons between different visuals while keeping user feedback at the heart of your design decisions. Ultimately, this approach can lead to a brand, product or interface that's not only more user-friendly but also visually appealing.

Examples of how to use Image preference test:

  • Design Preference: Present users with multiple design variations for a specific task or interface element and ask them to choose the one they prefer the most. Example: "Which version of the homepage layout do you prefer: A, B, or C?"

  • Icon Recognition: Show users different icons or symbols and ask them to select the one that best represents a specific action or feature. Example: "Which icon do you think represents 'Save' in this interface?"

  • Logo Design: Display multiple logo design options and have users select the logo they believe best represents the brand or company. Example: "Please choose the logo design that you think represents our brand the most effectively."

  • Call-to-Action Buttons: Test different call-to-action buttons, each with a unique design style, color, or text, and ask users to pick the one they are most inclined to click. Example: "Which 'Sign Up' button do you find most compelling and are more likely to click?"

How to use

Add the image preference test to your survey or test in just a few steps

  1. Go to your project

  2. Select the Build tab

  3. Click Add new step

  4. Click Image preference

  5. Enter your question and description

  6. Click Add an image to upload your designs or drag and drop them into the step

  7. Optional: To add labels to each option, click on 'click to add label'

You can reorder your choices by click and dragging.

Additional options

You can customise the step by clicking on the Options button

Option name

Function

Make required

Make sure participants complete this step before continuing

Multiple selection

Allow participants to select more than one option

Randomize options

Display the options in random order each time a test is taken

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