Tasks and tests
Set up tasks and tests to gather user insights
6 articles
5-second testsDiscover whether participants are able to find or understand something in only 5 seconds
First click testsGather insights into users' instinctive behaviours and initial decision-making processes when interacting with an interface or image
Image preference testsPresent a selection of visuals and collect rankings to determine which design are the most effective.
Tagline copy testsTest and validate interface and marketing copy
Card sort studies
Website tasks