Tasks and tests
Set up tasks and tests to gather user insights
6 articles
5-second testsDiscover whether participants can find or understand something in only a few seconds.
First click testsSee where participants click first when given a task
Image preference testsPresent a selection of visuals and find out which designs are the most effective
Tagline copy testsFind out which version of your copy resonates most with participants.
Card sort studiesUnderstand how people organise and categorise information
Website tasksSend participants to a live website and watch how they interact with it