Rating scale questions let participants express how they feel about something using a numbered range. They are useful for measuring satisfaction, agreement, likelihood, and other sentiments that sit on a spectrum.
When to use rating scales
Measuring overall satisfaction with a product or feature.
Running a Net Promoter Score (NPS) survey (0 to 10).
Gauging how much participants agree or disagree with a statement.
Assessing task difficulty, learnability, trust, or credibility.
Adding a rating scale
Open your study and go to the Build tab.
Click Add step.
Select Rating scale.
Type your question and add a description if needed.
Click on the label fields to add labels for the low and high ends of your scale.
Additional options
Click Options on the step to access these settings:
Make required: Participants must complete this step before continuing.
Shape: Choose whether to show icons (like stars) or a numbered rating scale.
Count: Set the number of options on your scale.
Start scale at: Choose whether to start at 0 or 1. This option is only available when Shape is set to Numerical.
Tips for better results
Always label both ends of the scale. Without labels, participants may interpret the numbers differently.
Be specific about what you are measuring. “How satisfied are you with the checkout experience?” is better than “How satisfied are you?”
Keep scales consistent across your study. If one question uses 1 to 5, avoid switching to 1 to 10 on the next.
Next steps
To measure customer loyalty try the NPS question or for simpler binary feedback, try a yes/no question. To let participants choose between options rather than rate them, use a multiple-choice question.