What are performance metrics?
Updated this week

There is more to a Ballpark study than just a participant's answers, it's also important to understand how users engage with each step in your study.

Ballpark collects all responses in real time, so you can see data even when a participant has left during a test or survey. This enables us to show you incomplete responses, drop off rates and other performance metrics.

Using these metrics, you can find pain points and areas for optimising your studies to get a better quality and quantity of responses.

Metrics at the top of a Ballpark summary

The top of the Ballpark summary gives a high level view of your survey or test. It's helpful to think of the summary as a funnel: at the top of the funnel is when people visit your test, then start it, then complete it.

  • Visited: This is the total of the number of page views on the Welcome step, which is the very first step of your survey or test.

  • Started: This metric reflects the number of users who moved beyond the Welcome step by pressing 'Get started'. As soon as a user starts the test, they will be considered a 'response' in Ballpark.

  • Completed: Users who has submitted a result by getting to the exit step.

  • Average duration: The average time taken for users from passing the welcome step until they either reached the exit step or left the test

Using screeners? You'll see screener performance and step summaries above main test performance and step summaries. Learn more

Metrics at the bottom of each step in the Summary

You can get a more granular view of how users progressed through your study at the bottom of each step card in the summary. This enables you to pin point the exact steps where users left your study.


Here is a breakdown of the metrics at the bottom of a step card:

  • Entered step: The number of people who have visited the step.

  • Left the test: Number of people who left the test at this step.

  • Drop off rate: The percentage of people who entered the step and left on this step, also known as the bounce rate.

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