Description
Multiple-choice questions enable respondents to choose one or more responses from a list of suggestions, resulting in quantifiable data that’s also a little bit qualitative, especially if including an “Other (please describe)” option.
These questions are particularly effective for survey and questionnaire design because they are easy to answer and analyze. Respondents appreciate the clarity and simplicity of selecting from provided options, which reduces the cognitive load associated with open-ended questions. This, in turn, leads to higher response rates and more reliable data.
Examples of how to use multiple-choice questions:
Task Preference: Present users with multiple design variations for a specific task or interface element and ask them to choose the one they prefer the most. Example: "Which version of the homepage layout do you prefer: A, B, or C?"
Feature Prioritization: Provide a list of features or functionalities and ask users to select the ones they consider most important or relevant to their needs. Example: "Please select the top three features that are most important to you when using this mobile app."
Task Completion Method: Offer users different methods or pathways to complete a task and ask them to select the one they prefer. Example: "How would you prefer to navigate to the product details page: by using the menu, search bar, or a direct link?"
Product Usage: Determine how frequently users engage with your product or service by offering options like daily, weekly, monthly, or rarely.
Example: "How often do you use our mobile app?
Likelihood to Purchase: Assess users' likelihood to make a purchase or recommend your product to others by offering options such as Very Likely or Very Unlikely. Example: "How likely are you to purchase our product in the next three months?
How to use
Add the multiple-choice step to your survey or test in just a few steps
Go to your project
Select the Build tab
Click Add new step
Click Multiple-choice
Enter your question and description
Click on the choices and enter text
Hit enter or click add new choice to add multiple choices
You can reorder your choices by click and dragging.
Additional options
You can customise the step by clicking on the Options button
Option name | Function |
Make required | Make sure participants complete this step before continuing |
Multiple selection | Allow participants to select more than one option |
Randomize options
| Display the options in random order each time a test is taken |
"Other" option
| Allow people to choose and type in their own answer |