Description
Rating scale question blocks are a crucial tool in survey design, allowing respondents to express their sentiments toward a specific subject or item through a numbered scale. These scales typically range from low to high, with each number associated with a precise meaning or descriptor.
They are a powerful means of gathering comprehensive and structured feedback. Especially for in-depth sentiment analysis, simplifying complex survey topics, and providing both quantitative and qualitative insights when needed.
Examples of how to use Rating scale:
Overall Satisfaction: After participants have completed the usability test, ask them to rate their overall satisfaction with the website. Example: "On a scale from 1 to 5, how satisfied are you with your overall experience using our website?"
Task Difficulty: Following each task, have users rate the difficulty of that specific task. Example: "How difficult was it to find the product information you needed on a scale from 1 to 5?"
Learnability: After users have spent some time exploring the interface, ask them to rate how quickly they grasped the basic functions of the design.
Example: "How quickly did you understand how to navigate the main menu? Please rate from 1 to 5."
Trust and Credibility: Gauge users' trust by asking them to rate how trustworthy and credible they find the information provided. Example: "On a scale from 1 to 7, how trustworthy do you find the product reviews on our website?"
Likelihood to Recommend: Use a Net Promoter Score (NPS) scale from 0 to 10 to measure users' likelihood to recommend your system to others after the usability test. Example: "On a scale from 0 to 10, how likely are you to recommend our mobile app to a friend or colleague?"
How to use
Add the rating scale step to your survey or test in just a few steps
Go to your project
Select the Build tab
Click Add new step
Click Rating scale
Enter your question and description
Click on the label fields to add labels for your scale
Additional options
You can customise the step by clicking on the Options button
Option name | Function |
Make required | Make sure participants complete this step before continuing |
Shape | Choose whether to show icons or a numbered rating scale |
Count | Choose the number of options on your scale |
Start scale at | Choose whether to start at 0 or 1 (note: Requires Numerical to be set as the shape option) |