The Insights Report combines your video feedback with task and question responses to build a comprehensive and shareable presentation. This AI-powered feature goes beyond surface level summaries to give you and your stakeholders deeper, highly contextual insights and actionable findings.
No matter whether you’re running surveys, usability tests or interviews, the Insights report adapts its analysis and tailors its findings to your research goals. You can also dive deeper or get suggested next steps through natural conversation using Coach at the bottom-right of the Insights Report.
This feature is in beta: We’ll be making a number of improvements to this feature and we would love your feedback →
What's in an Insights Report
Your Insights Report contains six key sections designed to provide both tactical findings and strategic direction.
Introduction & topics
Provides context and scope for stakeholders reviewing the report, like the number and demographics of participants. This section also summarises the types of questions, tasks and themes explored in the study.
Key findings
Each Insights report contains a multiple key findings that uncover the strategic opportunities, challenges or tensions from the research data.
What you see for a key finding will be tailored for each finding, based on the type of research conducted and the different data types collected. The key findings are adaptable to anything from a survey to a live interview (and everything in between!)
Where relevant, a key finding will include:
Highlight reels
These reels include downloadable audio and video clips tagged by emotion and sentiment. You will also find the transcript and a link back to the participant's full response.
Citations
Citations combine all text-based and spoken quotes attributable to the key finding.
Graphs & charts
These can be based on either quantitative or qualitative data that contributed to this key finding. For example, answers to questions, mentions of opinions or experiences and even sentiment distribution for a topic.
Summary
The summary gives a frank, no-nonsense analysis for decision makers to understand the findings and how they relate to your research goal. On this page, you’ll also see if there are any surprising or counterintuitive findings.
Recommendations
This section gives you up to 5 specific, actionable recommendations based on the user needs identified in the study. These are intended as concrete next steps for your product development, marketing strategy, or business decisions.
Follow-up studies
We will also provide 2-3 suggested follow-up studies that can be built in Ballpark at the click of a button. These focus on areas where additional research could provide the most value and covers a wide range of research methods that could bring you deeper insights.
Accessing your Insights Report
Insights Reports are generated on any study with more than three responses and will periodically update as you collect more data.
To get started
Open your Ballpark study > Insights tab
Your report will either be pre-generated or start generating
If there are new responses, you'll have the option to update the report
As Insights Reports update over time, please download a PDF to keep a report in its current state.
Sharing your Insights Report
Insights Reports are fully shareable via a link or PDF:
Share a link
Open the first slide of the Insights report
Press Share
Toggle Share link to on
Press Copy share link or Download PDF
You can Regenerate new share link to create a new link and block access on the existing link
To disable the links entirely, toggle Share link off
Download a PDF
Open the first slide of the Insights report
Press Share > Download PDF